Cisco Digital Optimisation Analyst in Bangalore, India

Digital Optimisation Analyst

  • Location: Bangalore, Karnataka, India

  • Additional Location(s) Pune

  • Area of Interest Business Strategy and Operations

  • Job Type Professional

  • Technology Interest *None

  • Job Id 1230423

Working with Analytics and Insights to define customer reporting and identify key insights around customer touchpoints

  • Partnering with stakeholders in different marketing teams (i.e. content, digital, audience teams) to define hypotheses and identify optimisation opportunities to enhance experiences and key conversion points

  • Implement A/B, MVT tests across different channels (i.e. Web, Paid Media, Social) and monitoring ongoing results

  • Managing optimisation plan providing recommendations on short/mid/long term delivery

  • Delivering regular reporting on testing activity to the business

  • Creation

of testing repository to store results, findings and best practices

Required skills

  • Solid understanding of Digital Marketing landscape - Significant Web testing experience required; Paid Media, Social experience would be highly beneficial

  • Experience (2-3 years) of executing a digital testing plan in a Large/Medium business using Adobe Target to execute A/B, MVT tests

  • Good skills in using analytics and BI tools to generate hypotheses and reporting (Adobe Analytics, Tableau, Qlikview)

  • Experience in working with stakeholders in a multinational setup (APJ required, EMEAR beneficial)

  • Ability to learn in a fast changing work environment

  • Strong verbal, and written presentation skills - good experience with Excel and Powerpoint

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.