Cisco Digital Marketing Manager in Beijing, China

Digital Marketing Manager

  • Location: Beijing, China

  • Area of Interest Marketing and Communications

  • Job Type Professional

  • Technology Interest Big Data, Analytics, Networking

  • Job Id 1240198

Role & Responsibilities

●Develop a deep understanding of Cisco’s portfolio and customer base

●Own the customer engagement strategy and roadmap: segmentation, engagement objectives, customer lifecycle, and success metrics

●Partner with Marketing Audience manager, segment marketing managers and other teams in the organization to establish coordination of message, touch points, and frequency across customer-facing channels

●Create and own engagement-oriented programs, campaigns, and experiments across all channels

●Lead customer journey and experience design efforts to identify customer needs

●Champion the customer throughout the organization and enable customer exposure, empathy, and understanding on campaigns

●Develop metrics, reporting, and analytics to understand and optimize program drivers and impact

●Identify new opportunities to deepen engagement and expansion with existing customers

●Streamline the decision journey to efficiently move the customer through the process to achieve their goals

●Develop a series of stories & conversations with customers for key solution and architecture areas

●Leverage existing automation tools to innovate our journeys with personalization and contextual interactions

● Work with brand, content and digital subject matter experts to design, integrate, and optimize full-funnel media plans.

Minimum Qualifications

● Deep process expertise in marketing online channel and cross channel integration

● Ability to develop actionable insights from data to influence business decisions

● Ability to synthesize results from various sources of information to provide recommendations

● Proven experience in design thinking and empathizing with the customer

● Bachelor degree in Marketing, Business, or Psychology

● Fluent in English, Cantonese

b>Desired Skills

● Ability to lead cross functionally - in a highly matrixed and entrepreneurial environment

● Exceptional communication and organizational skills

● Ability to manage multiple projects in a fast-paced, deadline-driven environment

● Proven ability to build consensus and work effectively within a cross-departmental team

● 3-5 years experience with empathizing with customers through interviews to understand needs & incorporating their feedback into marketing campaigns

● Understand Google Search, Facebook and Web

● Experience working with analytics/reporting tools: Google Analytics, Omniture, Sprinkler

*LI-APJ-AL1

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.