Cisco AppDynamics Field Marketing Specialist - Germany in Frankfurt, Germany

AppDynamics Field Marketing Specialist - Germany

  • Location: Frankfurt, Hessen, Germany

  • Area of Interest Marketing and Communications

  • Job Type Professional

  • Technology Interest *None

  • Job Id 1214833

About Us

AppDynamics is the Application Intelligence company. With AppDynamics, enterprises have real-time insights into application performance, user performance and business performance so they can move faster in an increasingly sophisticated, software-driven world. Our integrated suite of products is built on our innovative, enterprise-grade App iQ Platform that enables our customers to make faster decisions that enhance customer engagement and improve operational and business performance. AppDynamics is uniquely positioned to enable enterprises to accelerate their digital transformations by actively monitoring, analysing, and optimising complex application environments at scale which has led to proven success and trust with the Global 2000.

AppDynamics was acquired by Cisco in 2017 for a record breaking multiple. This acquisition reinforces Cisco's strategic direction and its shift to software-centric solutions, and provides AppDynamics with the resources and support to further accelerate the hyper growth of the business, and the career opportunities for our world-class teams.

About the Role

Join a team of record breakers and progress more than you’ve ever done before - helping customers transform themselves into digital first companies.

At AppDynamics, the EMEA business has grown from 6 people and $5m revenue to 250 people delivering $126m in revenue in four years, and we are not slowing down. The EMEA marketing team fuels this growth through sales alignment, market focus, intelligent pipeline generation and acceleration, and customer evangelism - and we have fun while we do it.

We are now seeking a Field Marketing Specialist to support the Senior Field Marketing Manager in executing a unified event and field marketing strategy to support business growth in Germany and Central Europe. Responsibilities include:

  • Identify, plan, execute and track a variety of regional events including AppDynamics’ hosted events, AppDynamics’ sponsored forums/tradeshows and user group meetings.

  • Manage localisation needs to support the events and programs plan

  • Create and execute demand generation tactics such as webinars, emails and direct mail.

  • Liaise with agencies, suppliers and in-house finance teams to maintain accurate budget tracking and administration.

  • Execute account-based marketing activities within major accounts.

  • Ensure timely lead routing and follow up with local sales teams to track success metrics.

We hire only the best - those who strive to push boundaries, to think bigger and act smarter. Only apply if:

  • You have a great degree from a great university.

  • You have 2+ years of experience in b2b event or field marketing.

  • You’re hands on and eager to roll up your sleeves and get it done.

  • You’re a native German speaker.

  • Must be able to do hard things.

  • Ideally located in Frankfurt/Dusseldorf.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.