Cisco Engagement Manager - Paid Media in Garching, Germany
Engagement Manager - Paid Media
Location: Garching, Bayern, Germany
Additional Location(s) Berlin, Eschborn, Stuttgart, Hamburg, Dusseldorf
Area of Interest Marketing and Communications
Job Type Professional
Technology Interest AI or Artificial Intelligence, Big Data, Analytics, Cloud and Data Center, Collaboration, Video, Internet of Everything, Networking, Security, Wireless, Mobility
Job Id 1226592
What You'll Do
Media Planning and performance execution:
Paid Media end to end management & planning Media performance reporting, local retargeting strategy & optimisation
Works with Audience Experts to Identify the best channels for execution from Brand Awareness to Demand
You have experience in Programmatic advertising and you know how to work with DSP, SSP / Ad exchange, Media Trading Desks
Creation or Adaptation of Paid, Earned & Owned assets, including the preparation of the media assets for agency
Responsible for Tagging & Tracking content in collaboration with Audience Experts and Digital Analyst
Data Centric approach: You make us feel confident about the Accuracy and Relevancy of data being used: whether 1st party, 3rd party cookie pool data, channel specific data, offline date. You know how to integrate those data and how it is linked and activated for advertising.
Manage Local agencies with clear Performance Management eg Creative: MRM/McCann, Digital/Social Wundermann/WeAreSocial, Media Agency: DWA
Creative Briefings based on summary briefings of Audience Experts (Personas, Care Abouts, Messaging)
Manages Agency Budget and Retainer
Target Key Performance Indicators:
- Engagement Points (EP) Bounce Rate in %, # Reveals, Conversion rate EP to Reveals, # Prospects, Conversion Rate Reveals to Prospects %, # MQLs direct, Conversion rate Prospects to MQL in %, # digital MQLs
Who You'll Work With
In today’s hyper-connected, always-on world, brands are fighting for customers’ attention. Cisco Marketing’s vision is to be a creative leader in real-time, personalized marketing and communication and we believe our opportunity to achieve this lies in building unified, Omni-channel digital and human experiences.
We’ve thought long and hard about how we deliver upon our vision and quite simply, it starts with placing our customers at the heart of everything we do. Building a customer experience that wows and delights our customers is our North Star and we are looking for creative marketers to help us realize our ambition. If you think you can help Cisco stand out from the rest of the IT crowd and the thought of transforming the way the world lives, works, learns and plays excites you, then we want to hear from you!
EMEAR Marketing contains eight theatres covering 121 countries across Europe, Middle East, Africa and Russia (EMEAR). Over the past three years, this region has experienced a period of exponential growth and it is at the beginning of an exciting transformation program as it prepares for the next stage of growth and evolution.
Who You Are
Studies in Economics, Marketing, Communications, Media, Advertising or similar
10+ years of experience in digital and media: media planning, media buy and performance management, social media marketing, online marketing, website metrics and insights
Experience in programmatic advertising, client side or agency side
Trading experience and a revenue-driven, strategic mindset.
Consistent track record in content production, activation across all channels with performance against targets set
Attention to details, process, and tools
Experience in Agency Management
Experienced to work in international global matrix organizations
Location: Munich (preferred), Berlin or Dusseldorf
At Cisco, each person brings their unique talents to work as a team and make a difference.
Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.
We connect everything – people, process, data and things – and we use those connections to change our world for the better.
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We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.
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