Cisco Enterprise Networks Marketing Manager - Service Provider Channels in San Jose, California
Enterprise Networks Marketing Manager - Service Provider Channels
Location: San Jose, California, US
Additional Location(s) Any US location, remote, telecommute
Area of Interest Marketing and Communications
Job Type Professional
Technology Interest Networking
Job Id 1241583
What You'll Do
As an Enterprise Networks Marketing Manager for Service Provider (SP) in the SP-as-a-Channel team, you will be responsible for creating and executing global marketing strategies, content, and campaigns aimed at driving sales of Cisco enterprise networking technologies and solutions through our Managed Service Provider partners.
You will create and lead persona-driven marketing and Omni-channel campaign journeys from awareness through advocacy. You will be responsible for developing SP-oriented messaging and content targeting sales, SP partners and the end-customers of SPs. You will lead new enterprise product and solutions introduction to the SP channel across the wide range of Cisco’s enterprise network products.
You will be responsible for working with your counterpart(s) in Enterprise Network Mobility Marketing, and Product Management along with stakeholders in Product Management, SP Field marketing and Global SP Segment Sales to:
Create and execute global, cross-functional digital marketing plans and Omni-channel campaigns
Develop and communicate solution messaging, positioning, and marketing content given an understanding of customer needs, market trends and the competitive landscape; ensure alignment with all relevant corporate messaging
Create foundational-marketing materials, including marketing-to, marketing-with, and field-facing content
Represent your stakeholder product teams in major corporate initiatives and campaigns, ensuring that all relevant products are appropriately included in overarching messaging, as well as all relevant outbound materials.
Who You’ll Work With
The Global Service Provider (GSP) Marketing Team is passionate about marketing not just to be innovative, but to transform innovation into value for our customers. This team is responsible for delivering extraordinary content and thought leadership as well as high touch Omni-channel campaigns that reach customers in ways that inspire them to think differently.
You'll be in the product marketing team and maintain a collaborative working relationship with business development, sales, product management, channel sales, field marketing and engineering.
You will have a rare opportunity to join a team that is poised to take this business to the next level, by anticipating customer needs and delivering on the cutting edge. Our Customers are not just industry leaders, but are redefining the world through the empowerment of technology - with Cisco by their side.
Who You Are
You are a product marketing manager or technical marketing engineer with 7+ years of experience in the networking industry. You have a deep understanding of the network industry landscape and the business challenges and opportunities presented to SPs and their business customers in this time of digital transformation.
You will have a Bachelors in Engineering, Computer Science, Marketing, Communications, or related field.
You'll understand the Cisco enterprise networks portfolio including SDN, Software Defined Access, and SD WAN.
You have previous experience marketing to, as well as, liaising with managed service provider partners on joint GTM efforts.
You'll have strong analytical and problem-solving skills
You're a skilled writer and communicator who can craft business-outcome oriented messages that inspire and engage.
You understand data-driven digital marketing and why it’s so important to today’s business.
You’ve helped execute modern marketing campaigns before, focusing on customizing messages to multiple channel and distribution personas.
You'll have initiative and self-discipline to prioritize and lead multiple projects to completion.
At Cisco, each person brings their unique talents to work as a team and make a difference. Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.
We connect everything – people, process, data and things – and we use those connections to change our world for the better.
We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more – from Smart Cities to your everyday devices.
We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.
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Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.