Cisco Product Marketing Manager - Content and Demand Gen in San Jose, California

Product Marketing Manager - Content and Demand Gen

  • Location: San Jose, California, US

  • Additional Location(s) Anywhere in continental US - near major city / airport

  • Area of Interest Marketing and Communications

  • Job Type Professional

  • Technology Interest *None

  • Job Id 1235662

Who You Are:

You are a creative, inquisitive, tenacious and eager marketing professional who likes technology and loves connecting technology solutions to business problems. You have a knack for creating fun, innovative and attention-grabbing content that stands out amongst the crowd, you enjoy thinking outside-the-box and applying new ideas to your work. You have a talent for creating messaging that is powerfully simple. You believe a strong team is more important than any single person’s contributions and are comfortable working in an ever-changing environment and market landscape.

Who You’ll Work With:

You will become an integral part of Cisco’s Data Center Networking and Solutions Marketing team, helping to build Cisco’s brand, thought-leadership presence, demand and seller readiness programs for our entire MDS, Nexus, ACI, Tetration and Network Assurance Engine portfolio. You will partner with the larger marketing organization to help execute against our global strategy, and also collaborate closely with all of our stakeholders that help deliver across the entire buyer’s journey such as product BUs, services, and sales.

What You Will Do:

The chief areas of responsibility for this role include:

  • Content creation – Top of Funnel, Middle of Funnel, Social, Videos, Digital, Seller/Partner enablement

  • Messaging – Dissecting, understanding and communicating our bundled Cisco offerings to create effective, compelling and easy-to-consume messaging

  • Demand Generation – help to align our marketing priorities by working closer with our GTM teams to design effective campaigns that offer compelling content and target intended audiences

  • Digital – partner with our digital teams to improve our overall internet presence and digital marketing techniques (web, social, search, PPC, digital advertising)

  • Events – partner with our event team for live events that we host and sponsor (Cisco Live, partner events, industry events)

  • Enablement – help to build content and coordinate webinars, events and other training initiatives to help get our sellers prepared to articulate the value the solutions we offer to our customers

  • “Sizzle” – inject fresh ideas, outside-the-box thinking and creative programs to help have an outside-in approach

Who You Are

  • Minimum of 5 years marketing experience within a field marketing, product marketing, sales or pre-sales team.

  • Proven ability to create, position and promote content (paid and organic) to drive awareness of technology products, solutions and services to diverse audiences

  • Excellent story-telling and top-of-funnel messaging creation skills

  • Excellent oral and written communications skills, including experience working in cross-functional teams and presenting/pitching to business executives

  • Demonstrated ability to support demand generation programs, including events and digital content deployment

  • Strong interpersonal communication skills and respect for diverse groups of people

  • Availability to travel approximately 25% of the year

  • Demonstrated ability to work with minimal direction in a fast-paced, highly matrixed organization

  • Commitment to collaborative problem-solving

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference. Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.

  • We connect everything – people, process, data and things – and we use those connections to change our world for the better.

  • We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more – from Smart Cities to your everyday devices.

  • We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.

Colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Be you, with us!


Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.