Cisco Product Marketing Manager - Enterprise Networks in San Jose, California
Product Marketing Manager - Enterprise Networks
Location: San Jose, California, US
Additional Location(s) San Jose ONLY
Area of Interest Marketing and Communications
Job Type Professional
Technology Interest Networking
Job Id 1231968
What You'll Do
Are you a great storyteller that can transform technology concepts into easy to understand content that targets different audiences? Are you looking for the opportunity to change the way targeted audiences hear your messages?
You have an overall knowledge of the technology industry, market trends, and monitor and report on the competition. You craft highly impactful content targeted at specific audiences relative to a specific technology or business area.
Work closely with key internal peers (sales teams, regional and local marketing, solutions marketing, product management and technical experts) to create targeted content.
Create content using templates and guidelines to adhere to brand, journeys, targeted personas, creative platform guidelines. This includes but is not limited to, blogs, white papers, case studies, social media posts, ebooks, infographics and videos.
Contribute to the global marketing community in your given topic area and serve as a subject matter expert to the regions.
Track general business indicators, including market share, attach rates and competitor’s marketing and sales program activities.
Analyze and develop differentiation against competitors.
Work with marketing communications or directly with agencies for final content creative and production. Track the performance of the content that they are creating and executing.
Who You’ll Work With
The role operates within the global Enterprise Networks Marketing team, Cisco’s core business and will focus on our Enterprise Switching portfolio which includes the new Catalyst 9000 Family Switches, SD-Access, and some of the coolest technology trends in networking today. You’ll be working with some of the smartest marketing folks tackling a new journey to show how the network is driving the future of Digital Business.
We are responsible for delivering the outbound and inbound vision and messages to targeted audience while coordinating marketing efforts across the globe by partnering with our regional and extended marketing teams.
Who You Are
You are a Marketing Storyteller that crafts engaging content to communicate a story and drive awareness and demand.
2-5 years of professional content writing and marketing experience in the technology industry (either B2B or B2C). Examples will be requested.
Experienced in copywriting and editing whilst adhering to brand and tone of voice guidelines.
Experienced in all stages of crafting a successful content campaign i.e. planning, strategy, execution and distribution.
Demonstrated awareness of the latest marketing trends (outward focused).
Proven awareness of routing, routing solutions, and networking concepts.
Ability to collaborate, lead and work in a fast-paced matrixed organization. Comfortable collaborating with global/regional/local colleagues as part of a physical or virtual team.
Strategic and tactical expertise in social media.
Self-motivated and has the ability to motivate and influence others.
At Cisco, each person brings their unique talents to work as a team and make a difference. Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.
We connect everything – people, process, data and things – and we use those connections to change our world for the better.
We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more – from Smart Cities to your everyday devices.
We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.
Colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Be you, with us!
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.