Cisco Senior Marketing Analyst, Events in San Jose, California
Senior Marketing Analyst, Events
Location: San Jose, California, US
Additional Location(s) Atlanta, GA, RTP, Raleigh-Durham, NC, Boxborough, MA, Chicago, IL, Richardson, TX, - Major US hubs
Area of Interest Marketing and Communications
Job Type Professional
Technology Interest *None
Job Id 1239784
What You’ll Do
The Global Events Technology, Data & Analytics team is searching for a Senior Marketing Analyst. Global Events has a unique and strategic advantage as a top tier events business. Our goal is to deliver the most creative and impactful events in the world. As part of this journey we are transforming our event systems, capabilities and processes. Insights are a foundational element of our transformation. The selected candidate will bring thought leadership and vision to establish a centralized approach to evaluate event performance on behalf of the Global Events function. The desire is to build an analytics and measurement capability that supports the strategy, planning and execution of a large portfolio of sales and marketing events.
Specific Responsibilities include:
Develop the strategy and plan for Global Events data analysis and performance measurement, and lead a small team that executes against the plan.
Partner within Cisco and with Cisco agencies on measurement and analysis that enables event teams to deliver a more effective online and offline event experience. Analysis and measurement focus includes audience targeting and acquisition, content optimization, channel effectiveness, and contribution to revenue.
Establish baselines of performance against a set of defined KPIs, and help determine appropriate goals/targets. Define, calculate and promote additional KPIs that accurately reflect the event value proposition within the marketing mix.
Build visualizations that can be consumed by different user types for different purposes.
Communicate event performance throughout the organization and consult with stakeholders on the interpretation of performance.
Represent Global Events in technology initiatives that seek to advance the analytics capabilities across the business.
Who You'll Work With
The Global Events team is responsible for the development, planning, and successful execution of key employee, partner, customer and industry events at Cisco. We value teamwork, creativity, learning, relationships, and flawless execution. We are project and program managers, communicators, storytellers, dreamers, and doers. Above all, we live to deliver an experience that inspires, educates and deepens meaningful engagement with Cisco.
Who You Are
A leader. You have the capacity to lead others to tackle complex problems; use sophisticated analytical thought to exercise judgment and identify innovative solutions, and possess the ability to orchestrate value in coordination with multiple stakeholders.
Trustworthy. You commit to earning trust every day through your actions and transparency. You work with team members to share responsibility, provide encouragement, and foster open communications.
A Great Listener. You seek to understand different opinions. You can communicate difficult concepts and negotiate with others to adopt a different point of view.
Analytical and intentional, with a pragmatic ability to “get things done.”
Focused on delivering short-term tactical objectives while maintaining the strategic direction.
Desired Skills and Qualifications:
You have 5+ years of B2B analytics experience.
You have a degree in mathematics, statistics, engineering, or computer science.
Familiarity with a big data processing platform such as Hadoop.
Comfortable with both structured and unstructured data and different data types (behavioral, financial, ad performance, social media metrics, etc).
Strong competency in writing queries in R, Python or SQL.
Experience with analytics tools such as Adobe Analytics or Google Analytics.
Experience with visualization tools such as DOMO or Tableau.
Experience with tag management and conversion tracking.
Experience in a large, cross-matrixed organization.
Flexibility to work outside of “normal US business hours” to accommodate global time zones as needed.
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