Cisco IoT Product Marketing Manager @ Cisco IoT in Santa Clara, California
IoT Product Marketing Manager @ Cisco IoT
Location: Santa Clara, California, US
Area of Interest Marketing and Communications
Job Type Professional
Technology Interest Internet of Everything
Job Id 1228905
What You’ll Do
As Product Marketing Manager, Cisco IoT you will help define and bring to life global product marketing strategies for Cisco-branded IoT products that help our partners and enterprise customers to accelerate their path from proof-of-concept to meaningful business outcomes. For the products you oversee, you will develop positioning & messaging, create customer-facing and sales-enabling content, and deliver/manage a suite of sales and go-to-market materials including messaging maps, presentations, collateral, training, demos, whitepapers, etc. You will also provide timely buyer insights, and help identify market opportunities and analyze trends & threats. Your performance will be measured by your ability to execute on growth-marketing strategies, and to partner effectively with a high-performing, cross-functional team – including Product Management, Engineering, Sales, Marketing, Operations and Product Marketers in other Cisco business groups – to meet shared business objectives and achieve measurable results.
If you are passionate about driving the initiatives, programs and the tools that will fuel the acquisition, activation, engagement and retention of customers for products like Cisco Kinetic, Cisco Connected Safety & Security and Cisco Vision, this role is for you.
•Be the expert on our buyers and our industry verticals, build deep knowledge of the market, customers and competitors to guide content creation, sales targets, product roadmaps and GTM strategies.
•Develop compelling product positioning and high-performing messaging, value propositions, and content that are differentiated, defensible and monetizable. Help customers and partners more effectively evaluate and choose us.
•Build & deliver demos, training, collateral and other content the field needs to accelerate pipeline growth, close deals and shorten time-to-market. Enable sales with knowledge and tools required to increase win rates, stickiness and revenue growth
•Partner closely with Product Management on GTM strategies, content creation, internal communications, and the development and launch of new products, releases, and updates.
•Create effective go-to-market plans and collaborate with cross-functional teams (Collaboration, Security, Infrastructure) to deliver integrated marketing materials for Cisco IoT solutions, sequence rollout/communications.
•Optimize and manage KPI`s to measure effectiveness of product marketing.
Who You'll Work For?
The Cisco IoT business group, formed from the post-acquisition integration of Cisco Jasper and Cisco IoT software and service businesses, is a global leader in IoT. Our portfolio of Cisco-branded offerings includes Cisco Kinetic, a platform launched in 2017, that gives companies groundbreaking new ways to unlock the value of their IoT data; Cisco Vision a dynamic signage solution for stadiums, retail and more; and Cisco Connected Safety & Security, which helps organizations and communities transform the way they protect people, property, and critical infrastructure. With these, we are positioned to accelerate IoT growth on a global scale – for ourselves, our partners and our customers. We’re looking for a Director of Product Marketing who is passionate about playing a key role in driving business transformation at the leading edge of IoT.
Minimum qualifications include:
Difference Maker: 5+ years of experience in a product marketing role that drove deeper engagement with target audiences, increased adoption and deliver bottom-line results.
Global/Multi-product mindset: You have a proven track record for developing, prioritizing and promoting/cross-promoting multiple products/product lines simultaneously, spanning multiple audiences, industries & international markets
Deep audience knowledge: You are a quick study, committed to knowing your ecosystem, markets, industries, buyers and competition better than anyone – who they are, their care-abouts, considerations and behaviors. You’re exceptional at making findings actionable for sales, product mgmt and marketing, as well as using the information to inform your GTM and growth strategies.
Internal partner development: You are a master at crafting and maintaining key cross-functional relationships within product management and sales to ensure unified team effort in go-to-market, launches and broad-scale rollouts.
Messaging mastery: You are in a class of your own when it comes to articulating the essence of products and the value they create. You can craft a compelling narrative across different audiences, markets and channels, and know how to help the PM team develop strong messaging maps and effective content strategy plans. Plus, you have solid copywriting/storytelling skills of your own.
Sales Enablement: The ability to grasp and translate technical capabilities into benefits, and transfer that knowledge to the sales team and our customers, is crucial. Under your guidance, cross-functional marketing and content teams will effectively communicate our product value propositions and deliver the sales tools that support the selling cycles for your products
Ease with data: You know how to rapidly source the data you need and use it to tell an insightful story that drives change. Leveraging data to make decisions and foster growth is second nature to you, and a skill you have successfully developed within your teams. You have a proven track record for surfacing better data and dashboards to drive towards more revenue and success.
Process-practical: You value repeatable practices, but not at the expense of progress. You speak up when best practices prove not to be, encourage others to challenge the status quo, and double-down when you find something that works.
We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns.
We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers. We Are Cisco.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.