Cisco Omnichannel Marketing Manager in Toronto, Ontario
Omnichannel Marketing Manager
Location: Toronto, Ontario, Canada
Area of Interest Marketing and Communications
Job Type Professional
Technology Interest *None
Job Id 1238703
What You'll Do
Cisco’s Digital marketing team within the overall Canada Marketing organization will lead the next evolution in customer experience through promotion of Cisco products and software through digital channels(web, social, media, mobile, e-mail, events etc..).
Who You'll Work With
This role has the unique opportunity to shape, influence, and create digital experiences that build the Cisco digital brand and accelerate cisco business. You will have the opportunity to leverage a small internal team, work with global teams to help design experts and external partners to execute your strategy. This position is responsible for delivering a desired customer experience across all channels (digital and co-develop/lead off-line).
Role & Responsibilities
●Develop a deep understanding of Cisco’s portfolio and customer base.
●Orchestrate the customer engagement strategy and roadmap: segmentation, engagement objectives, customer lifecycle, and success metrics.
●Partner with media, content and global teams in the organization to establish coordination of message, touch points, and frequency across customer-facing channels.
●Work with the Partner team to identify opportunities to integrate digital campaigns and help guide recommendations to drive sales goals through data insights and leads.
●Create and own engagement-oriented programs, campaigns, and experiments across all channels.
●Lead customer journey and experience design efforts to identify customer needs.
●Develop metrics, reporting, and analytics to understand and optimize program drivers and impact.
●Identify new opportunities to deepen engagement and expansion with existing customers.
●Streamline the decision journey to efficiently move the customer through the process to achieve their goals
●Co-develop narratives based on customer insights/user experience for key solutions, architecture and verticals.
●Identify ways to personalize and drive account based marketing strategies as part of the campaign planning.
●Leverage existing automation tools to innovate our journeys with personalization and contextual interactions.
●A/B testing on web and mobile web experiences, identifying learnings and scaling across the channels.
●Integrating journeys into e-commerce and driving conversions to sales online.
Who You Are
●Deep process expertise in online marketing channels and cross channel integration.
●Ability to develop actionable insights from data to influence business decisions.
●Ability to synthesize results from various sources of information to provide recommendations.
●Proven experience in design thinking and empathizing with the customer.
●Bachelor degree in Marketing, Business, or Psychology.
●Understanding of email marketing automation tools such as Eloqua.
●SEO and mobile web experience is a must.
●Fluent in the use of Adobe Analytics.
●Ability to lead cross functionally - in a highly matrixed and entrepreneurial environment.
●Exceptional communication and organizational skills
●Ability to manage multiple projects in a fast-paced, deadline-driven environment
●Proven ability to build consensus and work effectively within a cross-departmental team
●3-5 years’ experience in customer-centric marketing campaign / experience design
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.